About Us
Hotel and Destination Consulting Middle East
IMPACT was founded in 2002 with its head office in Cairo, Egypt.
IMPACT was founded in 2002 with its head office in Cairo, Egypt. The company executives and members of the advisory board gained their professional experience in executive management positions and in assignments on corporate level. We are specialized in touristic destination developments and hospitality asset management. Our insight know-how provides direct IMPACT on the concept, management performance, productivity, profitability and asset value.
Executive board
Karl Lerner, Chairman
Long experience on corporate management level. Specialized in hotel and destination consulting.
Marwa Said, Managing Partner
Specialized in quality management and strategy implementation. Over 10 years management experience.
Daniel Lerner, Partner
Specialized in Online Marketing & Web-Strategies, Web-Development and SEO.
Stefan Lerner, Partner
Specialized in Online Marketing, Facebook Marketing, Social Media and Community Management.
About the founder:
Karl Lerner, Austrian citizen, studied hotel management at the Hotel Management Academy in Vienna and Den Haag and at the Cornell University in Ithaca, New York.
After General Manager Assignments in Europe, Karl Lerner gained professional experience in several Corporate Executive positions:
Corporate Assignment
- Chief Hospitality Officer – Abu Soma Development Company
- Chief Executive Officer – Steigenberger Middle East
- Regional Vice President – Robinson MENA & Turkey
- Managing Director/Member of the Board – European Leisure Group
- Senior Consultant – Project Development TUI/Asia
- Group Director Operation – Robinson Int.
- Country Manager – FORTE Hotels
The major responsibilities and achievements in all his corporate positions were in strategic marketing, project development & asset management, company organization & restructuring and human capital development.